News and Analysis
MGM and BetMGM Launch Omnichannel Slots in the US
In partnership with Everi Holdings (Entain Group), MGM Resorts are launching a new omnichannel slots experience for US players that will allow online gamblers at BetMGM NJ, PA, and MI (WV is on the roadmap for a later date) to enjoy classic MGM land-based titles online! The omnichannel offering will begin with two titles MGM Riches Triple Ruby and MGM Riches 5x Sapphire, and is the first of its kind in the USA.
Play'n GO Get Connecticut License
Play'n GO has gone live in its fourth US state as the Connecticut Gaming Division awarded the game content creator a license this week. Play'n GO is already active in online casinos in New Jersey, Michigan, and West Virginia, proving a hit with players. The provider plans to release 50 new slots in 2023, so there's plenty to look forward to, including ionic titles that are already live, such as Reactoonz, Riche Wild and the Book of Dead, Fire Joker, and Moon Princess.
Magnus Olsson, Chief Commercial Officer at Play'n GO, commented, "Online gaming operators in the US are increasingly looking at retention strategies to mitigate against costly acquisition – especially in expensive media markets like the New Jersey, New York, and Connecticut tri-state area. Being able to bring Play'n GO games to Connecticut – the best content in the industry for retention – will be music to the ears of operators and their players. Our strategy is to be the best in every regulated market in the world. Our new license in Connecticut joins the more than 25 other regulated markets we are already thriving in, and we can't wait to get started."
Indiana Hopes for Online Casino Dashed
HB 1536, which sought to legalize online casinos in Indiana by September 2023, has failed. The bill had a February 21st deadline to be called for a hearing but did not progress, meaning there can be no further attempts until 2024, as the state's current legislative session ends in April. There was a significant concern in the Hoosier state that allowing online casinos would take revenue away from the land-based sector rather than increase the market size.
Federal Bill to Ban Sports Betting Ads
A new bill entitled "The Betting on Our Future Act" has been introduced by Democratic rep. Paul Tonko. The bill seeks to "prohibit the advertising of sportsbooks on any medium of electronic communication," which would effectively ban sports betting ads at the federal level on all mediums of electronic communication controlled by the Federal Communications Commission, which includes TV, radio, and the internet.
Why is Congressman Tonko taking a stand? In his words, "In the years since the Supreme Court legalized sports betting, these unfettered advertisements have run rampant, with betting companies shelling out billions to ensure they reach every screen across America. These ads pose a particularly dangerous threat to adolescents and young adults unaware of the risks involved in gambling, and to individuals prone to addiction.
The excessive, uncensored promotion of these sites needs to be put in check. My legislation puts a halt to this dangerous practice and sends a powerful message to the online sports betting advertisers. Congress must take the necessary steps to reel in an industry with the power to inflict real, widespread harm on the American people."
The bill reflects concerns regarding the widespread and fast expansion of sports betting in the USA, which has seen 36 states legalize the activity since 2018.
Game of the Week
Star Candy Slot, Greentube, RTP:95.10%
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